This ad by the Citizens Against Government Waste uses many rhetorical strategies to get its message across. It appeals to pathos, its setting, and kairos to send out the message that if the government continues to tax and spend, it will collapse.
http://www.youtube.com/watch?v=OTSQozWP-rM
The ad appeals to the viewers emotions in many ways. It depicts a group of Chinese students in a college setting, learning about how America failed as a nation and now is "working" for China. Due to this, the Chinese students are all shown laughing at America. This is an appeal to pathos because it deeply attacks our American sense of patriotism, questions our ability to lead the world, and suggests that we will become slaves to another nation. All of these things make the viewer very uncomfortable, and almost stir up anger, as to what our possible future could be. The ad effectively uses pathos to get its message across.
The commercial also uses its setting to help convey its idea. The scene is shown in a dark, almost dreary looking classroom. Furthermore, eerie music is being played in the background, causing a scene that is almost scary and causes the viewer to worry about what is happening. The eerie setting of the commercial is a second rhetorical strategy that the Citizens Against Government Waste uses.
Finally, the ad was released at a kairotic moment. It continues to be shown today, and was also on television all throughout the recent economic recession. It alludes to ARRA and Obamacare, two recent governmental actions that could be seen as "waste" by some people. Furthermore, it is released at a time where many people think that China will be surpassing the US as the world's most powerful nation. The kairoticism of the ad makes it very efficient at communicating its message.
The ad does a very good job at attempting to convey its message against government waste. It uses pathos, setting, and kairos to make the viewers believe that their nation is in danger, and something must be done to stop it.
Thursday, March 31, 2011
Thursday, March 24, 2011
Obama's Message against Libya
This past Saturday, as I was watching March Madness basketball, the game suddenly cut out for a special address from the president. At first I was angry, because my perfectly good afternoon of basketball was being interrupted, but then I realized that this was happening for a much more important cause. Due to the recent revolution in Libya, President Obama decided that the US would lead military action in Libya in order to protect its citizens and to root out the oppression of Muammar Ghadaffi.
The address was extremely interesting from a rhetorical standpoint. It's main goal was to communicate that we would be bombing the nation of Libya, but it also strove to make a few points clear. First of all, Obama reiterated over and over that this would not be a huge scale military operation. He very carefully worded the situation in order to let the nation know that this would not be another Iraq or Afghanistan. Furthermore, he wanted to make it clear that even though the US was in charge of initial operations, it would not be long before we gave control to NATO, England, and France. Both of these messages were made very clear by Obama through his careful wording, and this helped accomplish the rhetorical strategy of not making this seem like another operation such as Iraq or Afghanistan. Furthermore, Obama appealed to pathos and logos throughout the speech, in order to make it seem as if it was the right thing to do to help the poor, innocent citizens of Libya. By doing all of these things, Obama effectively used his rhetorical strategies to communicate his message.
The address was extremely interesting from a rhetorical standpoint. It's main goal was to communicate that we would be bombing the nation of Libya, but it also strove to make a few points clear. First of all, Obama reiterated over and over that this would not be a huge scale military operation. He very carefully worded the situation in order to let the nation know that this would not be another Iraq or Afghanistan. Furthermore, he wanted to make it clear that even though the US was in charge of initial operations, it would not be long before we gave control to NATO, England, and France. Both of these messages were made very clear by Obama through his careful wording, and this helped accomplish the rhetorical strategy of not making this seem like another operation such as Iraq or Afghanistan. Furthermore, Obama appealed to pathos and logos throughout the speech, in order to make it seem as if it was the right thing to do to help the poor, innocent citizens of Libya. By doing all of these things, Obama effectively used his rhetorical strategies to communicate his message.
Thursday, March 17, 2011
Devil's Dance Floor
In the spirit of St. Patrick's Day, I am going to explain the rhetoric of one of my favorite Irish-American rock songs, Devil's Dance Floor by Flogging Molly. The band uses traditional Irish sounds and instruments, lyrics, and religious themes to express it's Irish roots and traditional Irish ideas.
The use of Irish sounds and instruments help to set up the Irish aura that the band is trying to get the listener to feel. The song incorporates the use of traditional Irish instruments including the tin whistle, bagpipe, accordion, and other percussion instruments that are used in most traditional Irish music. Furthermore, the band makes use of traditional Irish melodic patterns. With the incorporation of these things, the listener feels as if they are actually listening to Irish music, not the alternative rock that breaks out shortly into the song.
The song's lyrics and themes, particularly its religious themes, also create the Irish image that Flogging Molly tries to employ. The band uses lyrics such as "We are all just dancers on the devil's dance floor", and "The apple now is sweet, so much sweeter than it ought to be, another little bite, I don't think there is much hope for me" to create the traditional Irish-Catholic image. Christianity plays an extremely important role in Irish culture, and references to the traditional biblical stories about the devil and the apple from the tree of knowledge strengthen this theme of Irish culture. It is clear that Flogging Molly employs Irish cultural themes to create an Irish image.
After listening to "Devil's Dance Floor", the listener can surely understand the Irish image that Flogging Molly tries to create. The use of traditional Irish instruments and melodies clearly contribute to this theme. Furthermore, the use of Irish cultural references, particularly references to Christianity, also create an Irish-sounding environment. "Devil's Dance Floor" clearly attempts to allude to Ireland through its rhetorical usage, and successfully does so.
The use of Irish sounds and instruments help to set up the Irish aura that the band is trying to get the listener to feel. The song incorporates the use of traditional Irish instruments including the tin whistle, bagpipe, accordion, and other percussion instruments that are used in most traditional Irish music. Furthermore, the band makes use of traditional Irish melodic patterns. With the incorporation of these things, the listener feels as if they are actually listening to Irish music, not the alternative rock that breaks out shortly into the song.
The song's lyrics and themes, particularly its religious themes, also create the Irish image that Flogging Molly tries to employ. The band uses lyrics such as "We are all just dancers on the devil's dance floor", and "The apple now is sweet, so much sweeter than it ought to be, another little bite, I don't think there is much hope for me" to create the traditional Irish-Catholic image. Christianity plays an extremely important role in Irish culture, and references to the traditional biblical stories about the devil and the apple from the tree of knowledge strengthen this theme of Irish culture. It is clear that Flogging Molly employs Irish cultural themes to create an Irish image.
After listening to "Devil's Dance Floor", the listener can surely understand the Irish image that Flogging Molly tries to create. The use of traditional Irish instruments and melodies clearly contribute to this theme. Furthermore, the use of Irish cultural references, particularly references to Christianity, also create an Irish-sounding environment. "Devil's Dance Floor" clearly attempts to allude to Ireland through its rhetorical usage, and successfully does so.
Thursday, March 3, 2011
Rhetorical Analysis: Daily Collegian Cartoon
On Thursday, March 3, 2011, the Daily Collegian published a cartoon that is loaded with rhetoric. The cartoon portrays Muammar Ghadaffi, the dictator of Libya who is recently under the spotlight due to the current revolution that is ongoing in his nation, and the cruelty with which he is putting it down. In the cartoon, Ghadaffi is seated in a chair in front of a TV. He is staring at the TV, and a thought bubble is drawn by his head, which says, "That Charlie Sheen is one wierd dude...". This cartoon appeals to pathos, ethos, and logos to convey the message that Sheen is crazy.
The most obvious rhetorical appeal is to pathos, through the use of humor. It is obviously funny that Ghadaffi, who is considered to be one of the weirdest and craziest people in the world, is calling Sheen weird. Next, logos is used, because it is appealing to the common knowledge that Ghadaffi himself is crazy, due to his treacherous acts as a dictator along with his weird sense of style and personality. Finally, ethos is used, but in the opposite way that it would normally be used. Ethos is a person's credibility, and Ghadaffi has the credibility to call somebody weird, since he himself is weird. Although this may be different than usual, it actual makes a lot of sense. Ghadaffi has the credibility as a crazy person to call someone else crazy. After some thought, it is apparent that ethos, pathos, and logos are all at work in the Daily Collegian's cartoon, and it was able to effectively convey its message to me through the use of these tactics.
The most obvious rhetorical appeal is to pathos, through the use of humor. It is obviously funny that Ghadaffi, who is considered to be one of the weirdest and craziest people in the world, is calling Sheen weird. Next, logos is used, because it is appealing to the common knowledge that Ghadaffi himself is crazy, due to his treacherous acts as a dictator along with his weird sense of style and personality. Finally, ethos is used, but in the opposite way that it would normally be used. Ethos is a person's credibility, and Ghadaffi has the credibility to call somebody weird, since he himself is weird. Although this may be different than usual, it actual makes a lot of sense. Ghadaffi has the credibility as a crazy person to call someone else crazy. After some thought, it is apparent that ethos, pathos, and logos are all at work in the Daily Collegian's cartoon, and it was able to effectively convey its message to me through the use of these tactics.
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